# Event marketing internships: employers, role choices and a usable event brief

## Choose the denominator that matches the event question

Fictional workshop counts. Registration, attendance and follow-up are distinct recorded states. The table contains no sales or causal-impact information.

### Workshop participation funnel

| Stage | Count | Meaning |
| --- | --- | --- |
| Registrations | 100 | Distinct registered people |
| Attendees | 70 | Distinct recorded participants |
| Follow-up actions | 20 | Attendees who complete the defined later action |

## Your turn

Calculate attendance per registration and follow-up per attendee. Why would reporting only one percentage leave an incomplete picture?

## Your answer

[Write your approach here.]

## For your own application

Put the event objective, numerator, denominator and cutoff beside each metric. Reconcile participation counts before writing a success claim.

Return to the guide for the worked answer and source notes:
https://internshipdeadlines.com/guides/event-marketing-internships