# Is Extern worth paying for? Pricing, cancellation and portfolio permissions

## A useful project should teach you to question the denominator

Original fictional marketing exercise, not an Extern assignment. Three channels use different definitions of a qualified lead. Their costs and lead counts are estimates, not campaign results.

### Do these lead costs mean the same thing?

| Channel | Estimated cost | Estimated leads | What counts as qualified |
| --- | --- | --- | --- |
| A | $300 | 30 | A booked call after an eligibility check |
| B | $500 | 25 | A verified email address |
| C | $400 | 40 | A completed interest form |

## Your turn

Calculate the three cost-per-lead figures. Can you use them to choose the best channel or promise 95 qualified prospects?

## Your answer

[Write your approach here.]

## For your own application

When evaluating a learning project, ask whether feedback checks reasoning like this or only the appearance of the final presentation.

Return to the guide for the worked answer and source notes:
https://internshipdeadlines.com/guides/extern-externships-cost-projects-guide