# Marketing internships: roles, applications and portfolios

## More registrations or a lower cost?

These fictional campaigns are descriptive results, not a controlled experiment.

### Two campaigns for the same event

| Campaign | Visits | Registrations | Spend |
| --- | --- | --- | --- |
| A | 100 | 20 | $80 |
| B | 100 | 15 | $45 |

## Your turn

Which campaign produced more registrations? Which cost less per registration? Does that establish where to spend the next dollar?

## Your answer

[Write your approach here.]

## For your own application

Choose the outcome your project needs and state its denominator.

Return to the guide for the worked answer and source notes:
https://internshipdeadlines.com/guides/marketing-internship-roles-and-portfolio