# Public relations internships: build a media pitch and measurement portfolio

## Audit a coverage report

Fictional campaign measurements. Syndication, readership and conversions are distinct concepts.

### Coverage and measured actions

| Measure | Count |
| --- | --- |
| Coverage log entries | 12 |
| Duplicate entries within log | 3 |
| Additional syndication copies | 30 |
| Measured referral visits | 600 |
| Completed reservations attributed in the measurement system | 36 |

## Your turn

Report unique placements and the observed visit-to-reservation conversion rate. Write two sentences explaining what cannot be inferred from the data.

## Your answer

[Write your approach here.]

## For your own application

Build a fact sheet and media-relevance table that a reviewer can verify before writing a promotional headline.

Return to the guide for the worked answer and source notes:
https://internshipdeadlines.com/guides/public-relations-internships-media-pitch-portfolio